• Committee Member - Claire Ginnelly, Executive Committee

    Claire Ginnelly

    Executive Committee

    Claire Ginnelly has been working in the private medical insurance industry since 1991. All her experience has been gained working for large insurance companies managing the distribution of health insurance products through intermediaries. She has held senior positions within Standard Life Healthcare, as Head of Intermediary Sales, and Groupama Healthcare, as Head of Distribution.

    In June 2013, Claire joined Premier Choice Group as Head of Healthcare and she was appointed Managing Director of the Group in July 2015. Premier Choice Group is involved in all aspects of the Healthcare market from Private Medical Insurance to Risk and Protection.

    Claire has been a member of the AMII Executive since 2014.  Previously in 2008, Claire was a member of the Executive in the role of Insurer Liaison which she held for two years.

  • Committee Member - Paul Swanson, Treasurer

    Paul Swanson


    Paul Swanson  has worked in the Private Health Insurance sector for over 30 years  initially joining WPA (Western Provident Association) as a Senior  Account Manager responsible for managing a panel  of insurance brokers across the Midlands and Wales Regions. In 1993 he  jointly formed Healthwise Limited based in Dudley, initially providing  Private Health insurance broking services. Today, Healthwise provides a  complete range of Employee Benefit services  and Paul is well versed in all areas of Private Health, Group Risk  along with Health & Wellbeing requirements for employees.

    Having worked  for an insurer and now being an Advisor, Paul is ideally suited to  support AMII and its membership in the future development of the  industry, as well as raising professional standards  and adhering to and ensuring good practice.

    Paul has been  included and advised on a number of insurer Advisory Boards in the PMI  & Health Cash Plan markets over the years and is keen to improve the  perception of insurance in general.

    Paul is a keen  golfer, skier and is Honorary President of a Junior Football Club,  having spent nine years coaching Junior Football both at local and  District level.

  • Committee Member - Dave Middleton, Executive Chairman

    Dave Middleton

    Executive Chairman

    Dave was CEO of Employment Benefit Consultancy, Portus, until the sale to Aon in 2017 and following the successful sale he integrated both clients and colleagues into Aon. During his time at Portus he sat on the committees of both GRiD and AMII, the former as Chair of the 'Raising the Profile' committee and during his Chairmanship developed the GRiD training academy which is still going strong. 

    He has subsequently taken on roles as Executive Director of Benefits Advisory Services (BAS) and as a Consultant at CWB, both in the EB space. In addition to these, he is a Trustee of Charities Smile for Joeand Sporting Minds UK as well as being Chairman of Governers at a local Primary School and Chair of the Birmingham and District Cricket League cricket committee, giving him the skills to Chair diverse organisations. 

  • Committee Member - Ian Sawyer, Executive Committee

    Ian Sawyer

    Executive Committee

    Ian has a respected reputation spanning 34 years in insurance. 32 years with A-Plan group, 20 years as AFL Managing Director and more recently Commercial Director. Ian led AFL through 20 years of YOY growth taking the team from 7 people to 120. He holds the CIIDiploma in Financial Services, is Cemap Qualified and completed the IOD Certificate in Company Directorship. 

    Ian works with industry bodies including the Protect Association, IPTF and is a founder and board member of the PDG (Protection Distributors Group) focused on improving consumer outcomes in protection (Life, CI and IP). 

    Ian has a rich history in Price Comparison Websites having created the UKs first full market PCW for Health insurance back in 2007, income protection in 2009 and over 50s life insurance in 2011. Assured Futures currently operates both comparethemarket.com and confused.com’s PMI channels end-to-end, servicing all client’s health insurance needs on both a non-advised online and advised telephony basis.

  • Committee Member - Isaac Feiner, Executive Committee

    Isaac Feiner

    Executive Committee

    Isaac Feiner is the Founder of  Lifepoint Healthcare Ltd and has been active in the Health Insurance  industry as a specialist intermediary advising consumers and SME  business clients on the complexities of the private health insurance  market  since 2011.

    Isaac has been Highly Commended in  numerous industry awards including the  ‘Above and Beyond’ Award at the  UK Customer Service Excellence Awards 2019.

    He is passionate about our industry  and committed to helping protect companies and individuals with tailored  insurance solutions from the physical and financial distress caused by  serious illness, injury, accident and death. 

    He is a published author having  recently written a book called ‘An Essential Guide to Health Insurance  for Companies’ -  an information guide to assist businesses make  informed choices on employee benefits.

    Isaac also serves as a volunteer with  the Blind and Disabled. He lives in North London with his wife Debbie  and their three children.

  • Committee Member - Liam Kennedy, Executive Committee

    Liam Kennedy

    Executive Committee

    As the Director of Key Accounts (Specialist Intermediary Sales) for Vitality, Liam is responsible for the ongoing development of the specialist health intermediary distribution channel for consumer and SME business. 

    Liam has over 25 years’ experience in the health insurance industry, primarily in distribution management, having worked in roles covering intermediary sales, retention and strategy. Having joined Vitality in 2010, Liam has developed close working relationships with key intermediaries and he was also instrumental in the  creation of the Vitality Academy, the insurer’s new digital educational and information hub for intermediaries.

    Liam has also worked on a number of initiatives to support the broader industry, including the Association of Medical Insurers and Intermediaries (AMII) Transfer of Personal Data & Underwriting initiative, which streamlined the underwriting process for advisers. Liam has also sat on the AMII Panel at previous Seminars in 2013 and has attended the AMII meetings since it was established back in 1998.

  • Committee Member - Guy Jones, Executive Committee

    Guy Jones

    Executive Committee

    I began my career in Healthcare in 1988 with Private Patients Plan (now AXA PPP) as an account manager with responsibility for the South of London and parts of Kent. Moving in 1994 to PPP’s International busienss with European responsibilities. 

    At the end of 1996 I set up Rossborough Healthcare International Limited in Guernsey & Jersey becoming the first broker based in the Islands. 

    Leaving The Channel Islands in 2002 my business partner and I purchased Berwick Devoil Healthcare Limited from my former boss at AXA PPP. 

    BDHL now manages Healthcare from clients throughout the UK, Channel Islands and around the world working with Health and Group Risk. 

    As an Executive Committee Member, I am hoping to use my experience and energy to help AMII to achieve its goals and uphold its code of ethics and professionalism within the industry for the benefit of AMII members and their clients.

  • Committee Member - Alan Mulligan, Executive Committee

    Alan Mulligan

    Executive Committee

    I have been working in the insurance industry for the past 40 years and have specialised in private medical insurance and employee benefits for the past 28 years.I am passionate about the industry and have sat on industry advisory boards in the PMI & Cash Plan markets, shaping the way forward in policy. I am also regularly invited to industry round table debates discussing current issues and changes. I am forward thinking, clear-sightedand straight talking in working hard to provide the best for our clients and work hard on our relationships with other professionals in the industry.

    As we are entering a time where both the market and the marketplace are changing at accelerating rates, add into this the developing legislative changes that are ongoing I feel that I can work with the AMII committee members to achieve a like minded goal in ensuring that we are able to influence future developments for the benefit of both intermediaries and our clients.

    I feel that it is important that the market does not lose sight of the fact that it should be people-led and needs to retain a personal, tailored service with professional values that offers the client a competitive edge whilst remaining relationship-based.

  • Committee Member - Wayne Pontin, Executive Committee

    Wayne Pontin

    Executive Committee

    Wayne is a highly professional and extremely experienced Health, Protection & Wellbeing Specialist with over 40 years in the Medical insurance and Employee Benefit Industry. 

    He's served on the Executive Committee of AMII for over 4 years before being appointed Chairman and serving for, at the time, an unprecedented three-year period (2012 -2015). During that time he contributed to the development of IF7 and worked closely with the CII to get this introduced as an “industry standard” for PMI advisors. Most notable achievement as Chairman was probably the introduction of Insurance Providers involved in Health Insurance and Protection Insurance as bone fide members of the Association resulting in financial stability and the opportunity to become a credible “Voice of the Industry”. This also resulted in a change of name to the “Association of Medical Insurers and Intermediaries”.

    Wayne was awarded the “Lifetime Achievement Award” by Health Insurance Magazine in 2012 and has represented the PMI Industry for the ABI as a member of FOS (Financial Ombudsman Service). Wayne designed and introduced the first PMI scheme for Biba membership.

  • Committee Member - Paul Moulton, Executive Committee

    Paul Moulton

    Executive Committee

    Paul has over 30 years of experience in the health insurance market with most of this time spent at AXA Health in a variety of senior roles within Distribution. All these roles have involved working closely with intermediaries across to ensure propositions and service remain relevant in the face of everchanging environment, regulatory change and evolving client needs. In addition, he has been actively involved in looking to stimulate market growth through a range of broader health initiatives.

    It has been a honour to be part of the AMII Executive Committee as the organisation has been, and continues to be, an important voice for intermediaries and insurers at a time when awareness of the importance of health has never been more relevant or important.

  • Committee Member - David Highes, Executive Committee

    David Highes

    Executive Committee

    Following 14 successful years working as a Senior Manager within the utility retail industry, David saw the light by joining the Private Health Market and Aviva in 2004.

    Over this time, David has led the distribution of health related products and services specifically focussed on the consumer and SME markets.

    He has worked closely with AMII and its members during his tenure at Aviva, fulfilling the role as a provider representative on the various committees and steering groups. He is particularly proud to be part of the team that has driven a number of joint market initiatives with AMII such as the electronic sharing of medical certificates/data transfer agreement and previously the standardising of the ‘Letter of Authority’ form.

    Outside of work David has 3 almost grown up ‘financially’ dependent children! – Tom, Adam & Charis. Spare time is mostly spent running, playing golf and tennis and the odd visit to his favourite footballing stadium on Merseyside!